Nielsen ONE, which will combine linear and digital viewing into one number (hence the name). The devices have been in testing phase for the last two years after being introduced during the National Association of Broadcasters conference in 2019.
The first top-line data will be shared in Q2 of next year, with a full rollout planned for the second half of 2022. “By modernizing our panels, we are not only improving the overall panelist experience and increasing engagement, but also ensuring our measurement is durable and can adapt to evolving technology changes,” said Mainak Mazumdar, Nielsen’s chief research and data officer.
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