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Nielsen Expands Streaming Measurement Efforts

22.04.2021 - 22:37

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Nielsen is digging deeper into the streaming world with a new product measuring time spent on specific platforms. The main provider of TV ratings is launching Nielsen Streaming Video Ratings, which it says will provide data and insights into how much time viewers spend on a variety of streaming services.

The new product follows Nielsen's SVOD Content Ratings, which measure total minutes of streaming for specific titles, which it compiles in a weekly top 10 list.

In other words, the Streaming Video Ratings will compare streaming platforms, whether subscription or ad-supported, the way Nielsen's linear TV ratings show which networks have the most viewers.

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