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Nicole Richie on Making Trap Music for Plants as ‘Nikki Fre$h’ on Quibi

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variety.com

By Audrey Cleo Yap In the first scene of the first episode of “Nikki Fre$h,” Nicole Richie — clad in a floor-length gown and bejeweled headband, with her assistant Jared in tow — saunters into her husband Joel and brother-in-law Benji Madden’s office for a meeting where she pitches the Good Charlotte members on her next big idea: making trap music for her plants.

Or, more specifically, a new sub-genre she dubs “parent trap.” The inspiration for the scene came from an actual pitch meeting Richie had with the Madden brothers.

Her trap alter-ego — and the one taking center stage on the short-form series streaming on Quibi — Nikki Fre$h is rooted in a hashtag Richie started using to accompany posts about her edible garden. “I fell in love

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