Netflix Taps Marian Lee as Chief Marketing Officer, Bozoma Saint John Exits (EXCLUSIVE)

variety.com:

Netflix. She replaces Bozoma Saint John, who boarded the streaming giant in 2020 after serving in senior executive roles at Uber and Apple.Lee joined the company in July 2021 as vice president of marketing in the U.S.

and Canada (UCAN in Netflix parlance), overseeing all of the campaigns for the company’s films and series. Prior to entering the world of streaming, Lee has worked with major fashion and music brands, including an eight-year stint at Spotify.

She also had various roles at Condé Nast, working for Vogue among other publication, and worked in marketing at J.Crew.“Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands,” Ted Sarandos, co-CEO and chief content officer, said in a statement. “When she joined Netflix last year, she had an immediate impact on the marketing team and has demonstrated that she’s an exceptional leader, who understands how to drive conversations around brands and popular culture.” Lee joins Netflix as the company is facing increased competition in the streaming space.

The Walt Disney Company, Paramount Global, Comcast and WarnerMedia have all launched their own streaming services in recent years, and Apple and Amazon are spending more freely on their entertainment offerings.