NBCUniversal CEO Jeff Shell Feels Streaming Is “Not Remotely Close To Peak Content,” Praises Disney’s Move To Hustle ‘Doctor Strange 2’ To Disney+ After Just 47 Days
deadline.comNBCUniversal CEO Jeff Shell believes the streaming explosion has only just begun, and he “loves” the tightening of movie release windows to create more efficiencies and better options for consumers.In a virtual appearance at Credit Suisse 24th Annual Communications Conference, Shell covered a range of topics.
Streaming, mainly the 2-year-old NBCU service Peacock, took up a large chunk of the session. In its most recent quarterly report, NBCU parent Comcast said Peacock has 28 million monthly active users and 13 million paying subscribers.Moderator Doug Mitchelson, a media analyst with Credit Suisse, wondered if a pullback in content production or spending is warranted given the bumps being experienced across the streaming sector.“This is the big debate: Are we at peak content?
I, for one, am not a big believer that we’ve hit peak content,” Shell said. “I think lots of viewers like lots of different things.
I think things will continue to fragment. And the reality is that as long as you’re selling total audience and can make a margin on your content, I don’t think we’re remotely close to peak content in the industry.”The main priority, he continued, is “finding the right distribution strategy for a piece of content that maximizes its chance to be a hit.
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