AMC Networks ‘Upfront Connect’ Plan Aims To Help Ad Clients During Virus Shift
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deadline.comBy Dade Hayes Finance Editor AMC Networks, which canceled its March 18 upfront event in New York as the coronavirus started sweeping through the country, has launched an initiative for its advertisers called “Upfront Connect.” The effort intends to help clients of the company’s cable and digital networks connect with sales reps even without the physical trappings that are usually commonplace this time of year.
Two key elements of the offering are The Screening Room, a digital library of original programming, and The Content Room, which provides creative and production capabilities free of charge for brands.
A dozen clients have committed to the Content Room, AMC said, availing themselves of PSAs, “super pods” designed for placements
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