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Dade Hayes
How Can Film And TV Testing Work During COVID-19? Screen Engine/ASI Has Some Ideas
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deadline.com
deadline.comBy Dade Hayes Finance Editor EXCLUSIVE: The operating environment faced by Hollywood is the most daunting of most people’s lifetimes, upending most assumptions about how the business functions.
One sometimes-overlooked but essential aspect of keeping film and TV titles moving through the pipeline, for example, is market research.
But how are focus groups and test screenings supposed to happen in times of COVID-19? Screen Engine/ASI has developed a set of virtual research products designed to equip film and TV clients with the the information they need regarding consumer behaviors and attitudes. “In this current climate of uncertainty, we found that most of our clients are looking for more consumer insights than ever to help them manage
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