variety.com
National TV Advertising Fell 27% in April, But Madison Ave. Rushed to ‘Masked Singer’
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variety.com
variety.comBy Brian Steinberg Senior TV Editor Millions of Americans forced to shelter at home are tuning in more TV. But in April many advertisers did not.
Ad dollars allocated to national TV fell by 26.7% in April of this year to $2.7 billion, according to Standard Media Index, a tracker of ad spending, one of the first tangible estimates of how severely the ongoing coronavirus pandemic has affected one of the nation’s most popular mediums.
SMI says ad revenue for broadcast television fell 33.4% to $907 million in April, while ad revenue for cable TV fell 24.8% to $1.66 billion.
Syndicated TV, however, managed to snare new ad dollars, with revenue rising 12.1% to $140.2 million. “The TV ad market in April was impacted by a perfect storm of
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