Michael Nyman, founder and CEO of Acceleration Community of Companies, has announced the hiring of Patrick Lafferty as chief operating officer and Kristena Hatcher as vice president in charge of people and culture.
In his role, Lafferty will lead the network’s operating group, Business Performance Partners, and be responsible for managing the business units.
In addition to leading all acquired businesses, Lafferty will also help directly lead ACC’s brand experience creative shop, MKG, with the departure of the agency’s president, Tracy Bussan, who will be moving on to a new opportunity.
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