Maya Jama, Chessie King, Nadya Okamato and Jada Sezer front body positive swimwear campaign for Adidas
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ok.co.ukAdidas have launched a body positive swim campaign just in time for the heat wave as the sportswear brand pairs up with presenter Maya Jama, social entrepreneur and activist, Nadya Okamato, influencer Chessie King and model and body positive warrior, Jada Sezer for an empowering swimwear shoot to launch their latest range.The collection of pieces are under the SH3.RO umbrella but the campaign itself is called 'My Body, My Swim' and invites these four impressive women to discuss their experiences and stories of owning the water.
We know from past research that girls hit puberty and become more conscious about their bodies they are more likely to drop out of sporting activities and of course swimming is an activity that for many creates a.
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