Ricky and Pray Tell in Pose — Photo: Michael Parmelee/FX A new study has shown that viewing LGBTQ people in media and advertising leads to greater acceptance among non-LGBTQ Americans.
LGBTQ media advocacy organization GLAAD conducted the study, “LGBTQ Inclusion in Advertising and Media,” in partnership with Procter & Gamble, the world’s largest advertiser.
The study also found that non-LGBTQ Americans reported high comfortability with viewing LGBTQ images in media, as well as high favorability towards brands with LGBTQ-inclusive advertising.
The study’s key finding is that non-LGBTQ Americans who had been exposed to LGBTQ people in media were more likely to accept LGBTQ people and be supportive of equal rights, in comparison to respondents
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