Streaming platform Content Wavve has established itself as the leading local player in South Korea through a smart strategy of commissioning buzzy originals, programming a varied spread of content, including hit Korean web dramas and comedies as well as non-scripted shows and linear channels, and offering attractive, discounted subscription packages.Last month, the company unveiled plans to spend close to $900M (KRW one trillion) by 2025 to further expand its originals strategy, a sizeable investment that it hopes will give it the muscle to compete with its international rivals such as Netflix and Disney+ by making its own shows and films.
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