Brands have been vowing to be a part of the Black Lives Matter movement amid the George Floyd protests. But one brand in particular is not just talking the talk, but walking the walk.Founder of luxury lash extension brand Lashify, Sahara Lotti, announced on Thursday, June 4, that she’s looking to invest $100,000 in a black-owned beauty brand.
11 Black-Owned Beauty Brands to Support Right Now — Shop Their Top Products “When I started this company, I didn’t need money as much as I needed ‘intelligent capital.’ So this is what I’m going to do: I’m giving someone in the Black Community up to $100,000, and we’re going to build a brand together,” Lotti said in a statement. “I want nothing in return.
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