Krept launches baby skincare range
completemusicupdate.comCasyo ‘Krept’ Johnson of Krept & Konan fame has announced that he is launching a new skincare range for babies. The press info proudly proclaims that he is the first rapper to do so.
But surely not the last.The Nala’s Baby range is a partnership with his ex-girlfriend, influencer Sasha Ellese Gilbert, and is named after their one year old daughter Nala.
They say they began working on the product before Nala was born, as they were unable to find any baby products rated as having no environmentally harmful ingredients on the Think Dirty app, which provides such ratings.“Nala’s Baby has been a passion project since I fell pregnant with our daughter Nala”, says Gilbert. “When shopping for skincare products I was shocked to see that so many baby brands hadn’t ever achieved a zero score on the ingredients rating platform Think Dirty, meaning that they were potentially harmful to sensitive skin … We’re so glad that soon Nala’s Baby can finally be shared with parents and their children across the UK and hope they love it as much as we do!”Johnson adds: “Sasha and I are delighted to finally bring to market our zero rated baby product by Think Dirty, something that all parents can take advantage of for their own babies and children.
This was crucial for us as we, like many other parents, struggled to find the right products to use from birth for Nala’s skin.
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