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Kanye West to launch new range of wellness and beauty products
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nme.comKanye West is reportedly set to launch his own range of wellness and lifestyle products.The rapper has filed a trademark for Yeezy Beauty, with a line of products including makeup, fake eyelashes, face masks, moisturisers, nail polishes, body oils, bath gels and shaving creams, according to TMZ.He is also set to branch out into haircare products, perfume, toothpaste, deodorant, scented pinecones and aromatherapy pillows.Kanye previously attempted a venture into the beauty world in 2017, when he filed documents which unsuccessfully sought to trademark the rights to DONDA cosmetics – named after his late mother.
However, the project never saw the light of day.It follows Kanye’s earlier foray into footwear, with his Boost 350 sneakers.
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