and skincare company. (If you haven't picked up her new toner, , yet, what are you waiting for?!) Even —who's famously —is coming out with her own with , which couldn't be more on-brand for her.
However, when Jennifer Lopez announced her new beauty venture on August 24, we audibly squealed. Here's everything we know.The name: JLo Beauty.
The 51-year-old dropped the news on Instagram with a few selfies, presumably wearing some of her products. “Sunset glow,” she captioned the photos. “#JLoBeauty coming soon…”When is it coming? “Soon,” apparently!Lopez already has experience launching a fragrance empire.
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