Vehicle leasing firm Vanarama carried out an in-depth survey, picking out the UK’s most popular motors in the small car, family hatchback and SUV segments.The study asked the UK public which cars they would recognise if they drove past them.
And machines wearing names instead of alphanumerical sequences were far more recognisable across all kinds of vehicles.On average, family cars showed the biggest disparity, showing “real names” are nearly twice as easily recalled as their counterparts in that segment, beating them with a memorability rating of 43 to 25 per cent.The Volkswagen Golf came out top at 47 per cent, whereas the Mazda3 was remembered by just 21 per cent.In the smaller car sector, the split was 42 to 32 per cent, although the.
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