Cynthia Littleton Business EditorFilm financier Peter Samuelson and showrunner-director Jonathan Prince have joined forces to launch PhilmCo, a production and distribution banner designed to produce socially-conscious movies and TV shows with a built-in philanthropic component.Samuelson and Prince are working with private investors to fund the development of a range of projects that are about to be shopped to studio and network partners.
The content backed by PhilmCo will focus on issues and causes that allow creative partners to build in calls to action to address the problems problem illustrated by the story.Prince said issue-oriented content in the past has rarely taken the step of directly connecting audiences to charitable donations.
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