Dade Hayes Finance EditorRoku made its case to advertisers in its first NewFronts presentation Monday, offering guarantees and flexible options to those looking to leverage its streaming platform.Now reaching more than 40 million U.S.
homes, Roku has made a deft transition from its initial focus on hardware to a business today that is more dependent on advertising and licensing revenue.
In the quarter ending March 31, the company reported a 55% year-over-year rise in total revenue to $321 million. While Roku doesn’t break out a specific ad-sales number, it has continued to assert that it is positioned to benefit from an overall shift from linear to streaming.
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