NEW Dragons' Den investor Steven Bartlett has insisted that his kids won't live a life of luxury - despite building a £300m marketing company.
As a 12-year-old boy, Steven was glued to Dragons' Den and even dreamed of one day joining the likes of his heroes Peter Jones and Deborah Meaden.
Incredibly, that ambition came true, with Steven now sitting alongside them both 17 years on - becoming the youngest dragon to ever join the BBC One show.
At just 21, from his bedroom in Manchester, he launched Social Chain - now hailed as one of the world’s top social media agencies and valued at a staggering £300m.
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