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Justin Bieber
Justin Drew Bieber (born March 1, 1994) is a Canadian singer, songwriter and actor. Encountered at 13 years old by talent manager Scooter Braun after he had watched the boy's YouTube cover song videos, Bieber was signed to RBMG Records in 2008. Bieber's debut EP, My World, released in late 2009, made Bieber the first artist to have seven songs from a debut record chart on the Billboard Hot 100.
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How Western Pop Acts Can Use K-Pop’s Marketing Playbook
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billboard.comU.S. labels are employing K-pop marketing strategies for their own acts, though KISS, Taylor Swift and Justin Bieber were using similar tactics to sell records before the genre blew up Why Don’t We, a Los Angeles boy band composed of five white kids, had never had a Billboard Hot 100 hit when it began touring seven Asian cities in August 2018.
The band had a new album to promote, 8 Letters, so its label, Warner Music, decided to break out the K-pop playbook. Warner set up chatrooms, flooded Instagram and Twitter, and put fan bases in different countries in touch with one another. “You’ll have a kid in Taiwan communicating with a kid in Singapore: ‘Did you see what Jonah [Marais] was wearing?’” says Randy Phillips, the group’s manager and
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