When Ethan Hawke was promoting “Blaze,” his biopic about troubled singer-songwriter Blaze Foley, he went around Texas talking up the low-budget indie to country music fans.
It was a grassroots effort, one that saw staffers at IFC, the studio behind the 2018 film, crisscross the state while ferrying the cast and crew in rental cars from one theater to another. “Of course, it would have been easier if we’d had $20 million to promote the film,” says Hawke. “But this somehow matched the spirit of ‘Blaze.’ IFC is hungry and scrappy, and they’re not pretentious.
Those are the qualities you look for in a good indie film.” Hawke acknowledges that when he signs up for an IFC release, he’s abandoning the creature comforts that come with a big
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