Holly Willoughby faces fresh backlash over new This Morning contract

dailyrecord.co.uk:

Holly Willoughby is facing a new backlash following reports she is set to sign a lucrative new deal with This Morning which would see her present the ITV daytime show on her own.Talk of the proposed contract change comes just weeks after rumours that the presenter was prepared to quit the show after the Phillip Schofield scandal.Reports have prompted a host of criticism, with many branding the raise 'disgusting' as the country is experiencing a cost of living crisis.One online commenter said Holly would be “laughing all the way to the bank”, while another slammed the move at a time “when so many people struggle to pay their way and work full time on minimum wage”.However, PR expert Mark Borkowski told OK!

that it's right Holly should be rewarded if ITV plans for her to steady the sinking This Morning ship.After her summer holiday in Portugal, the 42-year-old will return to the show as the main presenter, joined by a rotating list of co-hosts such as Josie Gibson, Alison Hammond and Dermot O’Leary.Borkowski also claimed it's understandable the star's pay rise has angered some members of the public, when many people are almost reduced to having to “heat cans of beans with candles”.

But he added, “What’s Holly expected to do? Like footballers, TV personalities often have a very, very short shelf life.“She’s also got a team of people working for her, from lawyers to managers, stylists to publicists to social media managers.

She’s got to pay all those people to stay at the top.”And if Holly takes on the solo role, there's added pressure for her to deliver a shining performance, he said: "To make this work, she’s got to deliver on screen and be very careful in terms of what she does publicly, what interviews she does and what