Swizz Beatz Coronavirus Instagram record track self-isolation and Swizz Beatz

Hip-Hop and R&B Hitmakers Are Setting Viewership Records Via Instagram Live Battles

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variety.com

By Shirley Ju With self-isolation being employed universally to combat the spread of the coronavirus, Instagram Live has become the go-to for musicians of all stripes but especially stars of rap and R&B.

Thanks to live battles, hundreds of thousands of viewers are able to witness a hitmaker’s skills in going up against a peer song-for-song while also judging a catalog of work.

An added bonus: new, unreleased tracks are dropping too. The rules are as follows: two music-makers trade off tracks that they have credits on — in 90 second samples — then those in the virtual room choose the winner of each round.

One of the first beat battles was between seasoned producers Swizz Beatz and Timbaland. The epic evening consisted of throwback

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