Hero Cosmetics's Ju Rhyu in Conversation With Kulfi Beauty's Priyanka Ganjoo
glamour.comThis , Glamour is celebrating AAPI leaders in the beauty space by bringing together founders of large and small for a discussion on the joys and struggles of creating a business, the secrets to success, and the overall state of the industry.
Next up, , founder of viral makeup brand , talks to , founder of skin-care and acne patch brand , about the importance of building brand communities, investing in underrepresented founders, and the power of the cold email.
Priyanka Ganjoo: For AAPI heritage month, Kulfi Beauty launched our first-ever creator campaign called We featured eight AAPI creators and wanted to dig beneath the surface and tell their stories, what got them into content creation, and what motivates them to build their communities.
Our followers have been really wonderful, sharing the fact that they felt alone, but now they are excited to be a part of a community where they can find people like them.
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