HBO Max, Amid Content Purge, Launches 30% Discount Offer
variety.comTodd Spangler NY Digital EditorWarner Bros. Discovery is eager to lock in HBO Max customers on annual plans — even as the streamer is culling dozens of titles in a cost-cutting effort.On Thursday, HBO Max launched a new limited-time discount for new and returning customers, offering 30% off in the first year for users who prepay for a yearly subscription plan.
Under the deal terms, you can sign up for the HBO Max no-ads yearly plan for $104.99 for the first year (versus $149.99 regularly) or the HBO Max with ads yearly plan for $69.99 for the first year (versus $99.99 regularly).
Compared with the streamer’s regular month-to-month pricing, the discounted offers represent a 42% savings.The discounted annual plan offers currently run through Oct.
30, 2022. The special offers are available only in the U.S. to customers who sign up on hbomax.com or through the following participating subscription providers: Roku, Google Play, Apple and Amazon.
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