Global Citizen has announced its first initiative since the “One World: Together at Home” special, a program that is enlisting celebrities like Lady Gaga, Miley Cyrus, J Balvin and Justin Bieber to lobby governments and corporations for funding of coronavirus relief funding and programs.
Named “Global Goal: Unite for Our Future,” the campaign will also have music, film and TV stars recording PSAs to “help rally the public to call on their world leaders to commit the funding needed to ensure equal access to the tools needed to fight COVID-19.” Among those named as offering “exclusive rewards” for fans who take action A— including “including digital happy hours, cooking lessons, private concerts, and more” — are Adam Lambert, Lang Lang, Padma
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