Todd Spangler NY Digital EditorGaming and media industry veteran Russell Arons has joined G4 as president, ahead of its official return to linear TV and streaming channels later this year.At L.A.-based G4, Arons — who previously worked at companies including Warner Bros., Machinima, EA and Mattel — will oversee all key business functions, including advertising sales, programming and content, operations, marketing, finance, IT and HR.
Additionally, she will manage the launch, growth, day-to-day operations of the network through content licensing, programming and production, development of content distribution and partnership agreements.The game-focused G4 cable channel launched in 2002; NBCUniversal wound it down starting in 2012.
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