Todd Spangler NY Digital EditorHow big was “Friends: The Reunion” for HBO Max? Almost superhero-big, according to third-party data.“Friends: The Reunion” was watched by an estimated 29% of U.S.
streaming households on May 27, the first day of its release, as measured by TVision, a connected-TV analytics provider. Viewers of the special on HBO Max were 55.4% female, and more than 50% were in the 35-54 age demo.By comparison, DC’s “Wonder Woman 1984” reached 32% of U.S.
streaming households when it bowed on Christmas Day 2020 on HBO Max, per TVision. According to Nielsen, “WW84” was the most-viewed title across U.S.
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