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Facebook Will Shell Out $1 Billion to Creators Over the Next Year
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thewrap.com$10 million fund for Black gamers last year, for example — but it’s certainly the most money its earmarked to bring creators aboard.
Other companies have tried similar strategies recently as well; Snapchat last year started paying its users $1 million per day to post interesting videos and pictures that it would feature within the app.
Snap ended its $1 million per day giveaway in May. Unfortunately, if you were looking to get your hands on some of those Facebook bucks, the new program is invite-only for the time being.
Creators who are eligible for the payouts will receive a notification when they open the app, and the company expects to rollout a feature for creators to track their payouts from Facebook and Instagram by the end of 2021. .
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