Christopher Vourlias With a slate of summer blockbusters just around the corner, European exhibitors are hoping Hollywood tentpoles can fuel a post-pandemic rebound for their beleaguered industry.
But a bumpy and uneven recovery across the continent suggests the theater business isn’t quite out of the woods yet.How to get the industry back to pre-pandemic levels is the burning question that will lead the agenda when industry executives gather in Barcelona for CineEurope, which runs June 20-23.
Produced by the Film Expo Group, the annual industry event offers a showcase for Hollywood studios to present their upcoming slates to European cinema operators.“It’s been very challenging the past two years, I’m not going to lie about it,” says Laura Houlgatte, CEO of the Intl.
Union of Cinemas (UNIC), which represents the interests of cinema trade associations and operators across Europe. “But there is a definite feeling that we’re back on track.
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