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‘Eternals’ Strikes Lightning With $100M Promo Partner Campaign; Best For MCU During Pandemic

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deadline.com
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Among film distribution executives in town, there’s a saying about Disney’s theatrical releases, in particular their Marvel titles: That they’re “five quad” movies.What does that mean?

Essentially, the Marvel Cinematic Universe titles are known to overindex and perform well beyond the norms of a regular four quadrant demographic tentpole which is aimed at male and females, over and under 25.All the more reason with an IP such as Eternals, which is poised to appeal to a diverse range of moviegoers with a projected global opening weekend of $150M, that Disney reaches all points of the galaxy with their promotional partner campaign.

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