Endeavor Content, the film and TV production company and distributor behind shows like “Severance” and the Sundance darling “Cha Cha Real Smooth,” is rebranding, changing its name to Fifth Season, effective Wednesday.
Launched as Endeavor Content in 2017, Fifth Season earlier this year spun out from Endeavor and also finalized a transaction with Korea’s CJ ENM that valued the company at around $1 billion and gave CJ an 80% majority stake while Endeavor retained the remaining 20%.
The company’s new name Fifth Season comes from Eastern medicine, which recognizes a fifth season, a celebratory time of harvest in late summer.
The company’s new logo is a mosaic of glyphs, with each glyph embodying a unique quality or facet of the company’s ecosystem and its beliefs and ideals.
Read more on thewrap.com
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