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Does ‘Ghostbusters: Afterlife’ Box Office Debut Signal a Revival of a Fading Franchise?

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variety.com

Rebecca Rubin Film and Media ReporterAlmost 40 years after “Ghostbusters” became a smash hit — one that launched a lucrative franchise spanning film, television and video games — Sony is proving the business of busting ghosts need not be a relic of the past.“Ghostbusters: Afterlife,” the latest big-screen installment in the comedy sci-fi property, collected $44 million in its domestic box office debut, a solid start in unpredictable pandemic times.

The drop in ticket sales between its first and second weekend in theaters will be an important indication of audience’s affinity for all things paranormal, but at least for now, positive reviews and a healthy dose of nostalgia appear to be a winning mix for Sony.

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