Clayton Davis With “The Northman,” “The Unbearable Weight of Massive Talent” and the continued success of “Everything Everywhere All at Once,” this month has been about action-forward movies that are entertaining and worthy, but might fail to be taken seriously as real “achievements” in Hollywood.
Timing has also proven to be an essential factor, and not just for releases, but for when a movie or performance starts gaining momentum.Studios are only beginning to map out how to roll out their most promising contenders in the second half of the year.
At this same point last year, most critics had seen the eventual best picture winner, “CODA” from Apple Original Films, after it premiered at the Sundance Film Festival.
Obviously, we didn’t know how far it would go as “Belfast” and “The Power of the Dog” gained momentum. Timing and narratives are paramount, no matter where you think a film stands in the race.
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