“We were seeing a hard impact on the performance this year of the Oscars, given the reality of movies in theaters and the movie going audience being able to actually see all those movies,” admitted Disney Advertising Sales and Partnerships boss today in the House of Mouse’s pre-upfronts online press conference.Last month, the 93rd Academy Awards fell to lows unfathomable just a few years ago.
With a mere 10.4 million viewers and a 2.1 rating among adults 18-49, the Steven Soderbergh executive produced Oscars was the least watched and lowest rated ever as the Hulu streaming Nomandland took Best Picture.
A fact that spotlights the $2 million and more that Disney-owned ABC ask advertisers to shell out for 30-second spots on the Hollywood’s
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