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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Disney+ Ad Tier to Launch in December for $7.99 Per Month, Hulu Price to Increase

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thewrap.com

The streaming wars are all about strategy and pricing power and were a major emphasis of The Walt Disney Company’s third-quarter earnings report Wednesday.

Disney+’s long-awaited ad-supported streaming tier will launch Dec. 8 at $7.99 per month, the same price that Disney+ customers are already paying.

In turn, the cost of the premium ad-free tier is rising $3 to $10.99 per month. Hulu is also raising prices with its ad-supported tier increasing $1 to $7.99 per month and its ad-free tier hiking costs by $2 to $14.99 per month.

This way, ad-free Disney+ subscribers can’t cancel for a cheaper alternative. “We continue to transform entertainment as we near our second century, with compelling new storytelling across our many platforms and unique immersive physical experiences that exceed guest expectations, all of which are reflected in our strong operating results this quarter,” Disney CEO Bob Chapek said in a statement.

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