an ad-supported pricing tier, it will not immediately launch with ads being included in the profiles for children or preschool-aged viewers, the Walt Disney Company CFO Christine McCarthy said on the company’s Wednesday earnings call. “As it relates to the ad experience spread, it’s not all content on Disney+ being treated equally,” McCarthy said. “There will be no ads in kids profiles or preschool, at least at launch.
And so this is going to be done very thoughtfully and looking at the content and also making sure that the advertiser is consistent with the content.”It’s an interesting detail as subscribers for Disney+ continue to grow and also after Disney+ quite recently added its first ever R-rated movies to the service, something that some parental watchdog groups criticized.
And it stands in contrast to other services like HBO Max, which do include ads and commercial breaks for kids and preschool profiles.
But it also reflects a policy Disney still maintains with their ads for Disney Channel, in which only in-house commercials for Disney-owned content are shown on the channel.
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