Patrizio “Pato” Spagnoletto, former head of marketing for Hulu, has joined Discovery as global chief marketing officer for the company’s direct-to-consumer business.Spagnoletto, who is based in LA, will report to JB Perrette, president and CEO of Discovery International.Discovery this year launched streaming service Discovery+ in the U.S.
and other territories and is in the process of rolling it out globally.Occupying a newly created role, Spagnoletto will look to fortify the position of Discovery+ in the hotly competitive streaming arena.
He will have broad responsibilities for subscriber acquisition, retention and growth, media and analytics, brand awareness, marketing creative development and strategy, and consumer insights.
Read more on deadline.com
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