Matt Donnelly Senior Film WriterYouTube Shorts, the video platform’s answer to viral short-form content in the vein of TikTok, launched this summer and the top creators in the space are starting to emerge.TheSoul Publishing — a collective of top-rated YouTube channels and owner of the 9th most viewed vertical, 5-minute Crafts Family — has the highest performing short to date with nearly 433 million views.As one of the first brands in the format, TheSoul’s family-friendly content has already stacked up five billion views in the last two months.
Its main YouTube hub for 5-Minute Crafts just celebrated five years of creating, and has amassed 21 billion views.“The upward trajectory of TheSoul Publishing is just so exciting — but what’s even.
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