China’s box office is primed for a sparkling Lunar New Year frame as new titles start rollout on Friday. As we noted this past Sunday, pre-sales had alread begun to pop, with threequel Detective Chinatown 3 in the lead.
The film from Chen Sicheng as of 11:30PM local time on Thursday had hit over RMB 673M ($104M) in advance tickets for opening day Friday and more than RMB 950M ($147M) for the first week, according to Maoyan.
Those figures exceed the advance sales performance of Disney/Marvel’s Avengers: Endgame which itself was a record-breaker in April 2019.
Endgame debuted on a Wednesday in China and its ultimate day-one gross, including midnights, was RMB 725M ($107.8M at historical rates/$112.3M today) — the biggest opening day ever in
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