With the nature and business of feature films changing almost daily, Comscore has announced “Movies Everywhere,” a new cross-screen measurement system.The offering will provide daily sales reports across various release windows and platforms, including a new reporting system to track box office returns.Census-based box office data and transactional video measurement capabilities will be combined for the first time, the company said.
Granular and advanced audience information will now be connected across the box office, transactional on demand video, OTT rentals and streaming views.
The aim is to map box office revenue with demographics, audience sentiment and consumer behavior.Comscore in 2016 completed a merger with Rentrak, the leading
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