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Cineplex, Universal Sign Early Premium VOD Window Deal

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hollywoodreporter.com
hollywoodreporter.comhollywoodreporter.com:

Mega-Canadian theater circuit Cineplex has become the third major movie chain in North America to endorse Universal's new premium video-on-demand (PVOD) window as struggling exhibitors chart a new future amid the COVID-19 crisis.

The two companies on Friday said they have struck a multiyear agreement that sets a 17-day exclusive theatrical window for small and midrange title and a 31-day window for larger event pics (i.e., any film opening to $50 million or more domestically).

After that, Universal is free to offer its movies on PVOD. To date, the emerging industry standard is $19.99 for a 48-hour rental.

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