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Chopard’s Support for Cinema Extends Far Beyond Red Carpet Jewels

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variety.com

Bob Verini Chopard loves cinema, and they put their craftsmanship where their heart is.Since 1998, the Cannes Film Festival, the crown jewel of the world’s motion picture fests, has been linked in official partnership with Chopard, manufacturer of the world’s crown jewels — a partnership that extends to two highlights on the festival’s official calendar: the coveted Trophée Chopard and the climactic Palme d’Or.The Geneva-based watch and jewelry Maison has long been a mainstay on the Croisette with much of its magnificent jewelry adorning film artists across decades of red carpets. (In fact, the company is rolling out 74 original creations as part of this year’s Red Carpet Collection.) Yet there’s much more to Chopard’s participation in.

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