variety.com
China
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pandemic
2020
China
China’s Short-Form Video Market Soars Amidst Pandemic Year, Study Shows (EXCLUSIVE)
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variety.com
variety.comRebecca Davis editorA new report from the China Internet Audiovisual Content and Service Association delineates the changes that have taken space in the Chinese online streaming and short video spaces during the past pandemic year.It defined users engaging with online streaming, short video, online audiobook or radio, or live streaming services collectively as “internet audiovisual users.”As of December 2020, 95% of all people online in China (944 million people) are using such online audiovisual services.
That’s up from December 2018, when 88% of the country’s total internet users (732 million people) used them.The internet audiovisual industry as a whole grew 32% year-on-year in 2020 to reach a valuation of $92.8 billion (RMB600.
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