Patrick Frater Asia Bureau ChiefChina Media Group has launched CCTV-8K, an 8K ultra-high-definition TV channel, to broadcast the upcoming 2022 Beijing Winter Olympics, state-owned news agency Xinhua reports.To deliver the channel, CMG had to accelerate development of its nascent 8K production, broadcasting and transmission operations, said the Asian Broadcasting Union.CMG has started to install giant 8K screens in public places across the country, starting with four railway stations in Beijing and Olympic venue Zhangjiakou.Other media novelties this year include Kuaishou, a short video and live-streaming platform, being set as an official broadcast partner.
Kuaishou claims more than a billion downloads of its app and to be catching fierce rival Bytedance (which owns both TikTok and its Chinese equivalent Douyin.) Along with streaming platform Tencent Video, Kuaishou sub-licensed the China rights to last year’s Tokyo summer games and the 2022 Beijing Olympics from China Central Television.The games are set to go ahead in an ultra-strict anti-COVID bubble.
Athletes, officials and media are conditionally allowed to enter, but a decision was recently taken not to allow any members of the public as spectators.Acclaimed movie director Zhang Yimou is designated as director of the opening ceremony, set for Feb.
4. Zhang who previously directed the opening and closing ceremonies of the 2008 Beijing summer Olympics, said that the upcoming show will lean more on technology than manpower to impress.
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