CBS may have aired the lowest-rated Super Bowl since 2007 last Sunday, but the network raked in $545 million in ad revenue from the linear broadcast, a record haul for the game.The figure is an estimate by research firm Kantar, which analyzed ads from the opening kickoff through the on-field trophy presentation, a span of about four and a half hours.
The company described it as a preliminary finding, with data still being processed.ViacomCBS before the game indicated that inventory was virtually sold out, at a cost of about $5.5 million for 30 seconds, but the company has not projected a final tally for game day.
Fox, which carried the previous year’s Super Bowl, has said it took in $600 million for the full Sunday in 2020.While the linear
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