Dade Hayes Finance EditorViacomCBS has taken the wraps off an expanded version of CBS All Access, described as a “preview” of a rebranding of the streaming service in early 2021.The newly fortified offering adds about 3,500 episodes of programming.
Enhanced personalization and discovery features accompany a new user interface promoting brands like BET, Comedy Central, Nickelodeon and MTV from the home screen, along with CBS.At a time when Apple, Disney, NBCUniversal and WarnerMedia have just launched multi-billion-dollar streaming services, the redesign aims to showcase the full ViacomCBS portfolio and a unique mix of on-demand and live fare.
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