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BTS’ ‘Butter’ Breaks YouTube Record for 24-Hour Views

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variety.com

Rebecca Davis editorWho else but BTS could break a record set by BTS?The Korean supergroup broke their own record Friday for most YouTube views in the first 24-hours of release with their new English-language single “Butter,” hitting approximately 113 million views by midnight ET, according to the public views counter.They had set the previous record with their 2020 single “Dynamite,” their first entirely in English.

That video racked up 101.1 million in its first 24 hours, according to official YouTube figures, though its public views counter marked 98.3 million.BTS’ summer dance-pop jam “Butter” was released on Youtube Thursday, May 21, at 12AM ET/1PM KST, and has been propelled towards new heights by the group’s devoted fans, ARMY.

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