Brian Steinberg Senior TV EditorTop executives from some of the nation’s biggest media conglomerates haven’t in recent months been shy about blasting Nielsen, the industry’s de facto measurement of success or failure.
At Walt Disney Co., however, they’re humming a song that bears some resemblance to the farewell tune from “Mickey Mouse Club”: “See you real soon.”Many media companies are casting about for new alliances with measurement upstarts and Nielsen rivals.
Disney is too. But it’s also firming up a partnership with an interesting player in the counting-the-consumer game: Nielsen.
And its pact represents a bet that the measurement giant will still be around in years to come, despite some significant gaffes in the past year.
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